Speaking in Early 2014 (#SASCon and #Emetrics Milan)

Speaking in Early 2014 (#SASCon and #Emetrics Milan)

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I’d like to firstly thank the teams behind SASCon (DontPanic) and Emetrics Milan (Rising Media) for running two great conferences and I was very happy to be invited to speak at both. A topic I had discussed previously, Attribution was something I wanted to continue to educate and inform the community on. Its something I am passionate for analysts and marketers to better understand and bring into their businesses.

I had a lot of fun at both conferences with the organisers putting on not only a great conference but also fantastic entertainment. There was a number of interesting talks and thoroughly enjoyable evenings out. I expanded my SASCon presentation for the Emetrics audience and it can be found on slideshare below. Thanks to everyone who attended and for the wonderful feedback (some examples below)

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A lovely quote from the team over at Firecask

This was my favourite talk of the day, Russell and Darren really went into depth about why and how we should be using attribution models.The main point from this talk is that most of us are still using last click attribution as our models when infact we should be researching which one would suit each business the best.

Really nice writeup by PushOn can be found here

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About Author: Russell

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