Russell McAthyRussell McAthyRussell McAthy

My name is Russell McAthy. I am a marketing data guy and the CEO and co‑founder of Ringside Data. I am a big fan of dinosaurs, cooking and the NFL.


You can find me in most places using the name @TheRustyBear. Feel free to say hello! But specifically, here are your best chances of catching me, from most used to least:


I'm a marketing attribution and forecasting specialist that literally wrote the course on how to do it properly. If you're looking for a good place to start your attribution journey, you can get that exact course from CXL.

Day to day (to night to weekend) I'm working to push forward the analytics and attribution industry with the company I run and co-founded, Ringside Data - see below.

Tomorrow's analytics, today.

Connect the full customer journey on and offline and understand the true value of your marketing performance. All your data in one place – full transparency. Market leading machine learning and attribution on top. Smarter data, better marketing. Learn more.


I've spoken about data, marketing and attribution at conferences in more than 30 countries around the world.

The next times and places you can see me speak are:

Sometime after Covid... ¯\_(ツ)_/¯