Russell McAthy
Digital Marketing Expert, Global Keynote Speaker.
Helping companies understand the value of their marketing, using data, for over 15 years
About Russell.

Brands are not using data correctly to inform their marketing

With over 15 years in digital, Russell has helped some of the largest brands in the world to get more from their marketing.

Using data to understand the performance of their marketing, he has helped these businesses revolutionise their ways of working, both internally and with partner agencies. His expert knowledge of all marketing channels and key focus on data gives Russell a rare advantage when looking at opportunities for incrementality.

Russell has worked in brand teams, been director of an agency and is currently the CEO of a marketing attribution company. This has afforded him experience from working with start-ups through to global enterprises.
Driving Success.

What Russell has worked with brands on

Marketing Data

Supporting brands to collect, own, regulate and distribute their marketing data in an efficient and usable manner

Attribution

Guiding brands to understand the value of all activity in the consumer journey. From display impressions, PPC cost efficiency through to User Experience

Marketing Performance

Showing brands how to improve, monitor and communicate the changes in performance to drive true incrementality consistently

Analytics and Insight

Translating data and analytics into insights and then insights into actions that drive increases to bottom line performance

Dashboarding

Creating dashboards that don’t just correctly inform, but drive a change in the way of working

Agency / Partner Auditing

Ensuring brands are working with the best partners for their brand and supporting those agencies in the way they work with the brand

Silo to Multi-Channel

Helping businesses move away from siloed marketing management to a multi-channel view of the world

Digital Transformation

Taking brands into the new digital age through a multi-stage transformation process top to bottom in the organisation
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